National Geographic Channel
Killing Jesus Social Graphics
In anticipation of the premiere of National Geographic Channel’s Killing Jesus— adapted from the best-selling novel of the same name—we created several social media graphics to generate interest in the time period, part of a promotional strategy that led to a record-breaking 3.7 million viewers and the highest Facebook engagement rate of any content surrounding this show.
Through extensive research and consultation with historians, we looked at clothing, occupations, religion, geography, and daily life at the time of Jesus of Nazareth to create fascinating glimpses into a storied historical period. We used a unique style to match the picturesque painting qualities of the show, in which we digitally painted by applying a blend of gauche-inspired brushes to photography. Certain elements were hand-painted and digitized to create a unique photoshop brush set, which was then used as a unifying element across all graphics.